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Privacy Policy

Effective Date: 24 August 2026
Last Updated: 24 August 2026

Helix Flow ("Helix Flow", "we", "us", or "our") respects your privacy and is committed to protecting the personal and business information you provide while using our website, software, APIs, WhatsApp automation platform, CRM features, integrations, and related services (collectively, the "Services").

This Privacy Policy explains how we collect, use, store, process, disclose, and protect information when you use Helix Flow.

By using Helix Flow, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you use Helix Flow, we may collect the following information:

1.1 Account Information

When you create an account, we may collect:

Name

Company or business name

Email address

Mobile/phone number

Billing information

Login credentials

Business information

GST or tax-related information where required

Account preferences

1.2 WhatsApp and Messaging Information

If you connect a WhatsApp Business Account, WhatsApp Business Platform account, or related Meta services with Helix Flow, we may process information necessary to provide the requested services, including:

WhatsApp Business Account identifiers

WhatsApp Business phone number identifiers

Customer phone numbers

Customer names

Incoming and outgoing messages

Message IDs

Message timestamps

Message status information

WhatsApp templates and template status

Media and files transmitted through supported messaging functionality

Product/catalogue information

Conversation information

Webhook data

Other information made available through the APIs and permissions you authorize

Helix Flow processes this information to provide messaging, automation, CRM, analytics, customer support, and related functionality.

1.3 Integration Information

If you connect third-party services such as Meta, WhatsApp, Facebook, Instagram, WooCommerce, Shopify, Google services, CRM systems, payment providers, or other supported platforms, we may process information required to establish and operate those integrations.

This may include access tokens, account IDs, integration IDs, webhook information, API responses, and other technical information.

We do not intentionally request passwords for third-party services where an official authorization mechanism is available.

1.4 Payment Information

Payments may be processed through third-party payment providers.

Helix Flow may receive transaction-related information such as:

Transaction ID

Payment status

Amount

Currency

Customer/billing information

Payment provider reference

We generally do not store complete credit/debit card numbers or banking credentials on our servers unless specifically stated otherwise.

1.5 Technical Information

When you use Helix Flow, we may automatically collect:

IP address

Browser type

Device information

Operating system

Login and activity logs

API request information

Error logs

Usage statistics

Cookies and similar technologies

2. How We Use Information

We may use collected information to:

Create and manage your account

Provide Helix Flow services

Send and receive WhatsApp messages through authorized integrations

Process automation workflows

Manage contacts and customer information

Provide CRM functionality

Process API requests and webhooks

Synchronize information with connected platforms

Provide analytics and reporting

Process payments and subscriptions

Provide customer support

Detect fraud, abuse, spam, and unauthorized activity

Maintain security

Troubleshoot technical problems

Improve our products and services

Communicate important account or service updates

Comply with applicable laws and legal requirements

We do not sell your customer database or WhatsApp conversation data as a commercial data product.

3. Customer Data and Your Responsibility

If you use Helix Flow to store or process information belonging to your customers, leads, employees, or other individuals ("Customer Data"), you remain responsible for ensuring that you have the appropriate legal basis, permissions, notices, and consents required to collect and process such information.

You are responsible for:

Obtaining required customer consent

Providing appropriate privacy notices

Sending communications only where legally permitted

Following WhatsApp/Meta policies

Following applicable Indian data protection laws

Ensuring that your messages and marketing campaigns comply with applicable regulations

Maintaining accurate customer information

Using Helix Flow only for lawful purposes

Helix Flow acts as a technology service provider for the processing of Customer Data based on your instructions and configured use of the Services.

4. WhatsApp and Meta Services

Helix Flow may use services provided by Meta Platforms, Inc. and/or its affiliates, including WhatsApp Business Platform, Facebook, Instagram, and Meta Graph APIs.

When you connect a Meta or WhatsApp account, information may be exchanged between Helix Flow and the relevant Meta services based on the permissions you authorize.

Your use of WhatsApp and Meta services is also subject to their respective terms, policies, and privacy requirements.

Helix Flow does not control the policies, availability, functionality, or processing practices of third-party platforms.

5. Sharing of Information

We may share information with:

Service Providers

We may use trusted third-party providers for:

Cloud hosting

Database infrastructure

Email delivery

SMS/WhatsApp communication

Payment processing

Analytics

Customer support

Security

Monitoring

Backup and infrastructure services

These providers may process information only as necessary to provide their services.

Legal Requirements

We may disclose information where reasonably necessary to:

Comply with applicable law

Respond to lawful government requests

Protect our rights or property

Investigate fraud or abuse

Protect users or the public

Enforce our Terms and Conditions

Business Transfers

If Helix Flow is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

6. Data Security

We use reasonable technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, loss, or destruction.

Depending on the service, security measures may include:

Encryption in transit

Access controls

Authentication mechanisms

Secure API communication

Logging and monitoring

Backup mechanisms

Restricted employee access

However, no internet-based service can guarantee absolute security.

7. Data Retention

We retain information for as long as reasonably necessary to:

Provide the Services

Maintain your account

Meet contractual obligations

Resolve disputes

Maintain business and transaction records

Comply with legal obligations

Prevent fraud and abuse

After information is no longer required, we may delete, anonymize, or securely archive it in accordance with our retention practices and applicable law.

Certain backup or log systems may retain information for a limited additional period.

8. Cookies

Helix Flow may use cookies and similar technologies for:

Authentication

Session management

Security

Remembering preferences

Analytics

Improving website performance

You may control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Services.

9. Your Rights

Subject to applicable law, you may have rights relating to your personal information, including the right to:

Request access to your information

Request correction of inaccurate information

Request deletion where legally permitted

Withdraw consent where applicable

Request information about processing

Raise a complaint regarding privacy practices

Requests may be subject to verification and applicable legal limitations.

10. Account and Data Deletion

You may request deletion of your Helix Flow account and associated information by contacting us.

Upon receiving a valid deletion request, we will take reasonable steps to delete or anonymize applicable information, subject to:

Legal retention requirements

Outstanding financial or contractual obligations

Fraud prevention requirements

Backup retention periods

Dispute resolution requirements

Deletion of your Helix Flow account does not necessarily delete information maintained by Meta, WhatsApp, payment providers, or other third-party services.

11. Children's Privacy

Helix Flow is intended for businesses and professional users and is not designed for children.

We do not knowingly collect personal information directly from children in violation of applicable law.

12. Third-Party Services

Helix Flow may contain integrations or links to third-party services.

We are not responsible for the privacy practices, security, availability, or content of third-party services.

You should review the privacy policies of third-party services before connecting or using them.

13. International Data Processing

Depending on the infrastructure and third-party services used by Helix Flow, information may be processed or stored in India or other countries.

Where required by applicable law, we will implement appropriate safeguards for such processing.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be published on the Helix Flow website with the revised "Last Updated" date.

Your continued use of the Services after an update constitutes acceptance of the updated Privacy Policy to the extent permitted by law.

15. Contact Us

For privacy-related questions, requests, or complaints, contact:

Helix Flow
Email: support@helixglow.in
Website: www.helixflow.in
Address: Dilsukh Nagar, Hyderabad, Telangana, India

For privacy complaints, please include sufficient information for us to identify your account and understand your request.
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